Credit Union Marketing - Track 1 "Welcome Home" by First Mortgage

Credit Union Marketing - Track 1 "Welcome Home" by First Mortgage. Cancel A Mortgage in 9 Easy Steps - By Al McZeal

Credit Union Marketing - Track 1 "Welcome Home" by First Mortgage video duration 57 Second(s), published by MDG Advertising on 02 05 2013 - 15:59:38.

MDG Advertising Turns Up the Volume, Creating an Album of Songs in Sync with Gen Y A new wave of digital marketing is music to the ears of credit union

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MDG Advertising Turns Up the Volume, Creating an Album of Songs in Sync with Gen Y
A new wave of digital marketing is music to the ears of credit union members

MDG Advertising just debuted a rockin' integrated member-communication email campaign to promote financial products and services. Year after year, MDG cranks out a new creative ad campaign featuring a series of member-focused emails that each describes these offerings. These include auto loans, checking, first mortgages, home equity lines of credit, investment services, online banking, and VISA Platinum credit cards. Recent campaigns have achieved stellar results by attaining high click-through rates, attracting numerous new members, and increasing product usage by existing members.

For this year's email campaign, the target audience is Generation Y and the goal is to engage and acquire more of this market as credit union members. As a result, the campaign's concept is inspired by the popularity of downloading music by the target audience of young adults in the early twenties to mid-thirties age range. The campaign is designed to be both highly interactive and extremely conducive to social media sharing to ensure maximum engagement and exposure among these tech-loving, social media savvy prospects.

The interactive emails are designed to look like Web pages for downloading music, yet each song is a clever spin on one of the nine financial offerings. Each is written in a different music genre with lyrics singing the praises of the featured financial product, from checking to credit cards, and filled with hip graphics and fun-loving images of relevant financial activities as album covers. Even the landing page is cool, with its colorful visual effects and convenient \