How To Create Video Content for Mortgage Brokers

How To Create Video Content for Mortgage Brokers. Crowder Mortgage Video Four

How To Create Video Content for Mortgage Brokers video duration 12 Minute(s) 53 Second(s), published by Edwin Dearborn on 31 07 2017 - 20:50:51.

How To Create Video Content for Mortgage Brokers Call 714-300-9566 or https://premiereleadsystems.com/ Is your sales team struggling to generate leads?. How to get Realtors to work with you! Mortgage Loan Officers and Mortgage Brokers WATCH THIS! Attention Mortgage Loan Officers! Want to know how to pick .

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Get on the first page of Google with video, download this checklist on the steps to take Video four in a series of eight fhort videos explaining the home buying process and mortgage application process.

How To Create Video Content for Mortgage Brokers

Call 714-300-9566 or https://premiereleadsystems.com/

Is your sales team struggling to generate leads? Have you heard of this thing called ‘content marketing’ but aren’t yet sure if it will work for you?

If you answered “Yes” to either question today’s post is for you.

Make a Pitch Without Selling
Businessweek calls educational-based marketing casting a wider net. It is the opposite of marketing models that push for a sale.

“Buy from us, we are the best.”
“We offer the best rates in three states.”
“You should list your home with us.”
Educational-based marketing turns the tables by making the pitch more about the reader than the business.

“We will teach you the five biggest mistakes people make when refinancing their homes.”
“Even if you don’t finance with us, let us show you what to look for in a mortgage company.”
These messages build trust by teaching the client something new without trying to force a sale. Traditional marketing techniques are self-serving. Educational-based models are just that – educational. You provide facts and expert information that helps prospects understand the process and make sound decisions.

3 Ways Content Marketing Can Help a Mortgage Company Attract More Clients #contentmarketing
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Provide Prospects With Valuable Information
To provide valuable information, you must first determine what your potential customer wants to know. What are the questions people ask when looking to buy a home or refinance?

Whenever you are with a client and they ask you questions, even though you’ll know the answer right away and can give them a response, take 5 seconds and write down that questions. Use these questions as the titles to your blog posts and start writing. ~Travis Balinas, OutboundEngine.com

The goal of the marketer is to attract qualified leads early in the game. To do this, you must think as your potential clients do and build educational messages based on their needs.

“What credit score do I need to get the best rate?”
“Can I take out a mortgage that is greater than the price of the house?”
“What is the least amount I can put down for a deposit?”
Focus the questions based on your target audience. For instance, companies that service customers with bad credit would consider questions like:

“Can I get a mortgage with a past short sale or foreclosure against my credit?”
“How much of a deposit do I need with a low credit score?”
Once you get a series of questions together, organize your educational messages around them.

“6 Ways to get a Mortgage when You have a Low Credit Score”
“No Deposit? No Problem – 7 Ways to get a Mortgage with No Money Down” Education Based Marketing Attracts Clients
Educate and Share…Don’t Sell
By answering questions, loan seekers might not even know they have, a mortgage company establishes their expertise and builds an atmosphere of trust. Keep the educational method relevant to the current market and rewarding for potential customers.